Kleiner Perkins and the emerging market etail game

It seems Goldman Sachs is not the only financial powerhouse interested in investing in what they have termed the “N-11” countries. This morning Kleiner Perkins, the Palo Alto-based venture capitol firm that has become synonymous with internet investing has announced it is fronting $13 million worth of series four money funding for Trendyol.com, the fastest growing, biggest fashion etail site in Turkey. This has some very frightening implications for traditional designers and retailers.